sumwerk

Gross and net MRR churn rate

Gross MRR churn is the MRR lost to cancellations and downgrades as a share of starting MRR; net MRR churn subtracts expansion and reactivation from that loss.

Gross = (churn + contraction) ÷ MRR at start · Net = (churn + contraction − expansion − reactivation) ÷ MRR at start

Gross churn shows the leak. Net churn shows whether upgrades make up for it; a negative net churn means the existing customers grew by themselves.

New business is in neither: both rates are about customers you already had.

How sumwerk does it

sumwerk shows both for every month, in the months table, the API and the CSV export.

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