What became of each month's trials
A conversion rate is only honest per cohort. sumwerk shows, for every month, how many trials started, how many of them paid at some point, how many are still running, and how long it took.
Start free Free during early access. Read-only Stripe key, hosted in Germany.
Cohorts, not calendar coincidence
A row is everyone whose trial started in that month and what became of them, whenever that happened. A payment in June belongs to May's trials. Trials that are still running do not count into the rate yet, so the latest months are not judged too early.
Trials from Stripe and from your product
Trial dates come from a trialing subscription in Stripe, or from your own product through the API when trials do not touch Stripe. Both end up in the same funnel, and the first payment always comes from Stripe.
Every number opens
Click a figure and see the customers behind it, with their trial dates, first payment, days in between, what they pay today and who owns them.
Questions
- Can I get it out?
- Yes, as CSV and through the API.
Goes well with
- CustomersA customer in sumwerk exists independent of Stripe: leads and trials from your product, several Stripe customers under one record, attributes, tags, owners.
- MRR you can provesumwerk computes MRR from the state of each Stripe subscription, not from prorated invoices, and links every movement to the Stripe invoice or event behind it.
- APIPull MRR, movements and customers out of sumwerk, push leads, trials, product usage, notes and tasks in, manage automations and receive signed webhooks.
Connect Stripe and check your own numbers
A restricted, read-only key is all it takes. The first import runs in a few minutes; every number you see opens into the customers and Stripe references behind it.