sumwerk

Gross revenue retention (GRR)

GRR is NRR without the upgrades, no customer counts for more than they paid twelve months ago, so it can never exceed 100 %.

GRR = sum of min(MRR today, MRR 12 months ago) per customer ÷ MRR 12 months ago

GRR shows how much of the base you keep before anybody upgrades. A company with 110 % NRR and 80 % GRR loses a fifth of its base every year and makes up for it with a few growing accounts.

How sumwerk does it

sumwerk shows GRR next to NRR for every month.

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